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JCB Safety Footwear exceeds business targets
(10/09/2007)

SSP Ltd, the licensee for JCB’s advance into branded clothing, has reported strong sales following the launch of its JCB Safety Footwear range to specialist workwear stockists, last year. Initial sales of the JCB Safety Footwear range have exceeded SSP’s target expectations and in response the licensee, who trade as JCB Workwear, has ramped up its design, sales and marketing teams. The developments lay the foundation for the planned expansion... [more]

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