Comprehensive rebrand for Pinnacle Consulting Engineers
(16/10/2009)

Pinnacle Consulting Engineers has announced a comprehensive rebrand. From November 2009, Pinnacle Consulting Engineers will be known as Pinnacle. Pinnacle has worked with branding agency, Black Pig to revitalise its web site, corporate brochures, logo, stationery. A new marketing strapline, ‘Advice you can build on’ has also been incorporated into the marketing material and has become the company’s new web site address.

With offices in Norwich, Chippenham, Welwyn and Dublin, Pinnacle has grown to be a leading provider of comprehensive construction related services, from project inception through to completion. The company advises on property acquisition throughout the UK, and works with a number of multinational blue chip companies, including Tesco and HSBC, public private partnerships, and residential developers.

James Mayer, Director at Pinnacle, explains the decision to rebrand, “We wanted a brand identity that better represented what the company stands for. Our Clients put 100% of their trust in the advice that we provide during the development of their sites and our skill set has attracted Europe’s largest private property developer, who relies totally on Pinnacle’s expertise in site selection, as do some of the largest construction companies in the world. We wanted a brand and image that communicated this level of dependability which underlies our innovative thinking.”

“Technological innovation is fundamental to Pinnacle and we use cutting edge and ground-breaking technology,” continued James. “It was crucial for us to be able to communicate this level of professional innovation through our web site and external marketing communication.

“We felt that by simplifying our name and differentiating ourselves within our industry by bring our branding into line with our client’s experience of our services, that we would achieve stronger brand recognition and be able to simply and directly communicate all of our strengths,” concluded James.