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Kubota complaints about JCB Sales adverts upheld by the Advertising Standards Authority
(21/07/2008)

Complaints brought by Kubota (UK) Ltd about two advertisements for mini excavators placed by JCB Sales Ltd have been upheld by the Advertising Standards Authority (ASA). Kubota disputed a headline in one JCB advertisement, published in 2007, which read 'The UK's best selling minis'. After assessing all of the available information, including the market research JCB said backed up their claim, the ASA determined that the advertisement breached codes pertaining to substantiation, truthfulness a... [more]

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