Wienerberger adds Desimpel soft mud stock bricks to its portfolio
(12/02/2010)

Wienerberger is incorporating the Desimpel range of products into its portfolio, adding to the 300+ products already offered by the brick manufacturer.

The beautiful handformatic bricks emulate a handmade appearance and are particularly popular in residential and heritage projects. In 2010 Wienerberger plans to work closely with customers to further develop the range and bring new products to market.

As a result of the integration, Desimpel customers will now be able to take advantage of Wienerberger’s national sales and distribution network. Mark Morris Sales and Marketing Director for Wienerberger, welcomed the move saying: “Desimpel already has a strong customer base, built on its reputation for quality and delivery. As part of the Wienerberger family, we have the perfect platform to enhance the product portfolio and bring these bricks to a whole new range of customers.

“We have always been committed to working closely with our customers and look forward to liaising with architects, developers and merchants across the UK to ensure we continue to progress in line with their changing needs and requirements.”

The move is another perfect fit for Wienerberger which has brought a number of quality brands under its wing in recent years, in order to offer even greater choice to its customers. Mark added: “We are delighted to welcome Desimpel into the Wienerberger family. Desimpel is well established as a product of choice in the marketplace, offering all the benefits of handmade bricks without the premium price tag, and will be a valuable addition to the Wienerberger customer offering.”

Desimpel soft mud stock bricks have a handcrafted, rustic appearance perfect for refurbishments, sensitive restoration projects and new buildings with character. Each is individually moulded and purposely designed to have an irregular shape and creased texture.

Formerly distributed by Hanson, Wienerberger’s Desimpel range includes traditional and aged styles in 14 colour variations, with special colours and sizes available to order.